50 Shades Of Fashion

So here's the latest style buzz.

Lady Gaga released a new image for her perfume campaign which I'm really enjoying. I love the whole Zorro feel... That said, if you're an American Horror Story fan, this is actually a little scary.

 

A label by the name of Marc New York Andrew Marc (which I've never heard of and has nothing to do with Marc Jacobs) have opted for a 50 Shades Of Grey theme for their fall campaign. You have to hand it to them, it's a smart way to get press exposure. The whole thing got me thinking about which designers should reference which films in their campaigns. Here are some ideas:

Prada: The Hobbit.

Alexander McQueen: The Dark Knight Rises.

Meadham Kirchhoff: Any Afrikaans movie.

Dior: Black Swan

Dolce & Gabbana: My Big Fat Greek Wedding

 

Stop the press! Victoria Beckham is guest editing the September issue of American Glamour (note: this sounds great when said out loud.) I don't usually (read: ever) buy Glamour, but queen V may prove impossible to resist...

 

This next one (my favourite) she tweeted exclusively to her fans yesterday...

 

 

But the Beckhams didn't stop there! David makes his return to mens magazines with the September cover of UK Esquire. If I had a Prada shoe for every Beckham cover this year...

 

 

And finally: US ELLE revealed their decision to put Katy Perry on their September cover yesterday. They're up against the biggest Vogue ever (with a yet-to-be-revealed Gaga cover) and the Viccy Glamour... But this is one of the least boring covers I've seen from them in a while. Nice work.

 

So what does all this magazine mania mean, you may ask... Well, it means I will soon be bankrupt.

 

Fashion Now

This an exciting time of the year for fashion: he collections issues are coming up soon, new designer campaigns are being released, and more exciting celebrity covers are popping up everywhere. Here is a roundup of my favourite stories right now.

 

Okay, if I don't stop blogging about the Beckhams for at least a month after this, you can shoot me. It turns out the Beckham covers UK ELLE released on Monday were in fact both newsstand covers... So you get a choice (yay!). The real subscribers' is this one right here. I'm a sucker for covers with really cool writing on like this - so I absolutely love it.

Meanwhile, Queen Victoria (totes going to start calling her that) was photographed for the June/July issue of German Interview by Angelo Pennetta. Styled by Beth Fenton, this shoot is all about Viccy reading a book. Simple and lovely. I wonder if she and David will keep a bookshelf with magazines they covered for their children...

 

 

In non-Beckham cover news we have Rihanna on the July cover of UK Esquire.

So this cover isn't much about fashion (I don't think those dog tags, or the other scant items they put her in for the rest of the shoot are going to change anyone's life) but may I just say how perfect the SA ELLE editors was to put her on their June cover? Rihanna is definitely in right now.

Photographs by Matt Irwin.

 

 

Moving away from the cover and on to what you may find inside... The AW12 campaigns are slowly but surely being revealed. These are the ones that tickled my fancy...

Those legendary hats by Stephen Jones and Marc Jacobs for AW12 have finally been immortalised in this campaign shot, of course, by Juergen Teller.

And let's not forget Marc's new fragrance coming out soon called spot. The bottle is obviously inspired by a ladybug, one of the only bug I not only tolerate but actually like. Also shot by Juergen Teller, this one is definitely a winner!

Burberry takes us into a cinematic British fantasy. Shot by Mario Testino at the Royal Naval College in Easy London (not South Africa) starring Gabriella Wilde and Roo Panes, this campaign is nothing if not classic.

 

 

My 'War Horse' Story

 

Okay, so you may have heard of the War Horse film, and if you're cultured you may have heard of the War Horse stage production. What you probably don't know is that both are based on the War Horse book, which I found out last night is going to be translated into Afrikaans by my father, Kobus Geldenhuys (he also did Harry Potter. Swag.)

Naturally this sparked many thoughts of fashion... Earlier this year, Esquire did an editorial with the star of the WH film Jeremy Irvine. The shoot was all about the new season clothes coming fresh out the box and... Wait! Hold the phone... I did a shoot by the same theme for Ultimate PV's September 2011 issue. Literally the same concept. It's clear Esquire is stealing my ideas. (Please note the sarcasm in that statement.) seriously though, take a look at these...

 

BOX FRESH starring Jeremy Irvine. Styled by Catherine Hayward and photographed by Dan Burn-Forti. From Esquire February 2012.

 

 

 

 

 

 

SPRING UNWRAPPED starring Morgan Wolf. Styled by Daniël Geldenhuys and photographed by Kim Swarts

 

 

 

 

 

 

Do you see the resemblance? Sure, the Esquire one looks a little cooler because they had a budget and stuff, but ours is just as awesome.

Moving on. I know I've got to stop referencing Vogue editorials, but I can't help myself. For their November 2011 issue, Grace Coddington styled the most amazing War Horse inspired shoot. I'm not gonna tell you how great it is - these pictures speak for themselves.

 

CALL IN THE CAVALRY starring Arizona Muse and Jeremy Irvine. Styled by Grace Coddington and photographed by David Sims.