Effortless Style. Burberry Prorsum Cruise 13

Nobody is a stranger to the concept of effortless style: it's the kind of look that takes the longest to create but, if you manage to pull it off, looks like you just "threw it on." Burberry's new collection is proof that effortless style comes not with hours of deliberating the perfect ensemble, but rather with wearing classic pieces that are incredibly well designed.

Check out the stars of my favourite looks from the collection - they're beautiful, classic, will transcend into seasons to come, and will turn heads.

The Suit

This one is perfectly neutral: great for work and with a little imagination you could even take it out for a night on the town. And how about the cut on that blazer? That's the secret ingredient.

The Hybrid

I'm going to be honest and admit that I have no idea what that top is... But I love it. It looks like some sort of shirt/puffa/knit hybrid. Purchase!

The Leather Jacket

Classic and edgy is not a common combination. This jacket has that and a long string of styling possibilities.

The High-Waisted Trousers

The perfect "go anywhere and do anything" pair. And they give you a little peplum flare!

The Skirt

This skirt literally looks like you just threw it on (or wrapped it around). Excellent.

The Trench Coat

It's the Burberry signature. And if it looks like that this season, no one's complaining.

The Light Knit

Still the perfect transitional piece to bridge the seasons. Perfect for Pre Spring.

The Boyfriend Shirt

The most masculine-style item in your closet can actually be the sexiest and most feminine one of them all. See Stella McCartney for more proof.

The Cocktail Dress

This one will make you shine. Literally.

The Evening Dress

Classic, beautiful, stylish. And with a touch of edge. This dress sums up the entire collection.